Equator Travel Blog

The End Of Coffee As We Know it

Posted on Oct 09, 2010

by David Pohl
Coffee pundits are fretting about a coffee “shortage”, which has led to a 35% price spike over the past four months on the NY ICE Coffee Futures Exchange. We’re hearing dire predictions of doom and gloom, an “end to coffee as we know it.” Leave it to mainstream media and hedge funds to create a mountain out of a molehill. Yet as a green coffee buyer who scours the world over for the best boutique coffee, works with trusted importers and growers to bring it to my doorstep, roasts it with artisan sensibility and packages it for the retail and wholesale coffee market, I am inundated with high quality coffee – more than I know what to do with. The truth is that while there are legitimate concerns about supply, from where I sit the future of coffee has never looked so good. Read more >>

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