Equator Travel Blog

Equator has a new look

Posted on Jul 17, 2012

Over the past year Equator has embarked on an exciting journey to transform and refresh the look and feel of our logo, website and packaging. After many years, our faithful tiger mascot has been liberated from the confines of our logo and now can be found roaming freely. By now you’ve probably noticed new colors and other design changes to our website. Although the look is different, the mechanics of the site should be familiar, which will make ordering coffee as straightforward as before.  Read more >>

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Equator is Proud to Become a Certified B Corp

Posted on Feb 17, 2012

by Maureen McHugh
Coffee and the computer industry share a surprising number of supply chain parallels. Apple Computer’s recent decision to become the first technology company to join the Fair Labor Association and submit to supply chain audits in an industry notorious for secrecy could be a boon for overseas workers. The coffee business, like any industry where production is conducted offshore, shares the same characteristic of a murky supply chain, often leaving both the farmers and the environment in the lurch. Equator has always put benefits to coffee farming communities first in any conversation we have about quality. Roasters seeking transparency regarding farming practices, farmer income, and living standards must work extra hard to obtain information and develop relationships on the ground.  Read more >>

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Linking Food Security and Quality Coffee: Visiting our Coffee Partners in Ecuador

Posted on Feb 08, 2012

by Kimberly Easson
Nestled high (1750 – 1900m) in the mountains of Southern Ecuador, the El Batan coffee community harvests high quality, organic, Fair Trade Certified washed Arabica coffee. But coffee is not a year-round crop and a sustainable coffee community that provides food security for its members requires other forms of income.

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Santo Domingo - A New Partnership in Nicaragua

Posted on Nov 03, 2011

by Kimberly Easson
When I visited Nicaragua last summer to help Equator launch a new partnership with the Santo Domingo Cooperative, I was prepared to taste some really great coffee. Yet nothing could have prepared me for the stunning beauty of the countryside and the ecological soundness of the cooperative’s small family farms. Set in the rugged, yet lush mountains of Northern Nicaragua, a four-hour drive from the capital of Managua, Santo Domingo’s members’ small farms are difficult to spot under the dense canopy of shade trees.

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Pilot Projects

Posted on Oct 10, 2011

by Brooke McDonnell
3 years after Finca Sophia’s conception, on my 9th visit to the farm, I relish the walk up its mountain side to join co-owner Willem Boot and Kelly Hartmann, our farm manger, at the top. I am gratified and relieved, after some early setbacks, to see most of the 30,000 plants looking lush and healthy. We are there to create test zones for a new plant-based fertilizer that was getting remarkable results elsewhere in the world. The farm is one giant experiment: little is known about the rare Geisha varietal we chose to plant. We will try different nutrient delivery systems.

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Making a difference: Angelica's story

Posted on Aug 25, 2011

by Helen Russell
There are many reasons why we love running a coffee company. One is watching top chefs fall hopelessly in love with our single-origin coffees and blends. Another is leveraging our business to create social change. In our 16 years roasting coffee for restaurants and cafes, we’ve focused as much on social equity as we have quality in the cup, because the two issues are intimately connected. To get closer to the family farmers upon whose labor we depend to grow our coffees, we’ve supported social enterprise pioneers such as Sustainable Harvest and mission-critical projects such as Women in Coffee. Now we’ve taken an even more hands-on approach. Read more >>

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Worker Housing Ribbon Cutting at Our Coffee Farm Finca Sophia

Posted on Jun 29, 2011

by Helen Russell
We just returned from Panama, where we had a ceremony at our new coffee farm, Finca Sophia, to inaugurate the new worker housing there. It was such a moving experience to stand in a circle in front of the colorful new building with the family and workers who will live there, as well as other coffee farmers and neighbors, celebrating the completion of the project—a truly joyful occasion. The clouds in the high jungle hills parted and it seemed the sun shone down especially for our gathering.

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Ethiopia's Unique Aleto Wondo Region Captures the Interest of Equator

Posted on Apr 22, 2011

by Helen Russell
Recently the Equator team had the opportunity to participate in an event that not only highlighted the uniqueness of the coffee produced in Aleta Wondo, Ethiopia, but also illuminated the human side of coffee in this very special part of the world. Read more >>

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Cleaner Stoves = Better Coffee!

Posted on Nov 25, 2010

by David Pohl
The human health and environmental implications of cooking received a flurry of interest a month ago when Hillary Clinton announced that the US would contribute $50 million to the “Global Alliance for Clean Cookstoves”, a new consortium of governments, NGOs and private enterprises dedicated to changing the way half the world cooks – on open fire pits. Read more >>

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The End Of Coffee As We Know it

Posted on Oct 09, 2010

by David Pohl
Coffee pundits are fretting about a coffee “shortage”, which has led to a 35% price spike over the past four months on the NY ICE Coffee Futures Exchange. We’re hearing dire predictions of doom and gloom, an “end to coffee as we know it.” Leave it to mainstream media and hedge funds to create a mountain out of a molehill. Yet as a green coffee buyer who scours the world over for the best boutique coffee, works with trusted importers and growers to bring it to my doorstep, roasts it with artisan sensibility and packages it for the retail and wholesale coffee market, I am inundated with high quality coffee – more than I know what to do with. The truth is that while there are legitimate concerns about supply, from where I sit the future of coffee has never looked so good. Read more >>

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