The Sumatran Tiger Trust

Equator is committed to the Sumatran Tiger Conservation Program and one of the last remaining populations of wild tigers anywhere in the world. Each year we provide funds that will allow the Tiger Trust to pay one years’ salary for two trained rangers, including uniforms and gear. If you have enjoyed our namesake Equator Blend over the last few years, you have you have helped in a small way to protect the limited remaining habitat of the Sumatran Tiger.

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Equator Coffees Named National Small Business of the Year 2016

We are extremely honored that our cofounders, Helen Russell and Brooke McDonnell, have been named the 2016 Small Business Persons of the Year! Maria Contreras-Sweet, US Administrator of the US Small Business Administration recognized Helen & Brooke at the National Small Business Week ceremony & reception held on May 2nd in Washington D.C. Not only were we selected to win this prestigious aware, but we are also so proud to be the first LGBT-Owned company to do so.

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We've been named the 2016 California Small Business of the Year!

We've been awarded the 2016 California Small Business of the Year by the U.S. Small Business Administration! To learn more about this prestigious honor, read the press release below. Thank you to all who have supported us throughout the years. 

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Let's Talk Relationships - A World of Coffee within Panama

Every year for the past dozen years, Sustainable Harvest Coffee Importers has hosted a unique event called Let’s Talk Coffee. This year the event was held in early October, at a resort just outside of Panama City, Panama. The purpose of the event is to bring the entire supply chain under one roof to discuss a wide range of topics related to coffee including agronomy, economics and sensory evaluation. The presentations and workshops are intended to educate and sometimes serve to challenge popular thinking. I participated in a panel discussion on the subject of Geisha variety coffee, quite appropriate since Panama is credited with the rediscovery of this heirloom variety. I also delivered a presentation on implications of the Robusta species in the specialty coffee market from the roasters perspective. 

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"Hot, You're Not": A Look Inside This Year's Roasters Guild Retreat Competition Through the Eyes of a Roaster

This year’s Roasters Guild Retreat returned to the Skamania Lodge in Stevenson, Washington. Located in a secluded area of the beautiful Columbia River Gorge, it is the perfect place to immerse yourself and get lost in the world of coffee. Due in part to this annual event and events like it, the coffee industry has created a platform for ideas to be formulated and discussed and shared. Attendees can promote the point of view of the company they represent and show off their skills by participating in friendly competitions. 

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The Tiger Trust

Across Indonesia, tigers are disappearing fast. Over the last century, two of three subspecies have been hunted to extinction, and now a small population of Sumatran Tigers is all that remains. Protecting the tiger means supporting the rangers who keep them safe, and we are committed to doing our part. Every drop of our Equator Blend and Equator Espresso supports The Sumatran Tiger Trust, an operation working to protect the dwindling number of tigers in Sumatra.

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