Direct Trade Relationships – “Let’s Talk Coffee” – October 2007
Posted on October 26, 2007
Helen, Brooke and I attended the third-annual Sustainable Harvest “Let’s Talk Coffee” (LTC) meetings in Costa Rica in October. LTC is the coffee industry’s pioneering “relationship coffee” gathering, intended to bring all stakeholders (farmers, coop reps, exporters, importers, roasters, journalists) together to discuss ways to strengthen coffee trade.
Sustainable Harvest is a new generation coffee importer that seeks to develop the “relationship coffee” model. Sustainable Harvest’s credo is “transparency, traceability, trade credit, training and total quality.” Equator shares a commitment to each of these aspects of coffee and is delighted to be able to pursue them with a committed importer.
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