Day in the Life of a Professional Cyclist

In the cycling world we sometimes equate our lives to that of a traveling circus.  A single month during the season can take you to five or six different countries, across border after border, finish line after finish line, and in more hotels than you can possibly remember.  Planes, trains, and automobiles shuttle our lycra army around as we take over small towns and country roads throughout the world.

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Get To Know Us- Equator Coffees Wholesale Team

We are proud of our wholesale team that includes five amazing account managers that are also seasoned barista trainers. Their focus is to help elevate our partner’s coffee programs through training, support, and service. These professionals are experts in barista training, brewer calibration, equipment preventative maintenance, bar flow design and coffee shop consulting.  At Equator we understand that wholesale means much more than providing great coffee, it is about each partner having a dedicated Equator account manager to support them with our decades of experience. As we have grown we have expanded this team to support our partners in representing Equator Coffees.

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The Coffee Impact

"Equator's spirit & culture is about creating lasting impact, a vision we proudly share with World Bicycle Relief. Every bag of WBR Blend sold will help purchase bikes that will close the distance gap in getting a child to school, a person to work or a doctor visit. Bicycles are powerful.”
- Helen Russell, CEO & Co-Founder, Equator Coffees & Teas

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Coffee Makes the World Go Round

Cycling has given me the opportunity to travel the world, meet incredible people, and connect with so many different cultures and communities. Coffee culture is one such connection that has truly changed my life. Coffee rides are sacred in cycling, a sort of rest day reward for all the hard days spent slogging up mountains, into a headwind, and completing interval after interval. It was on these coffee spins that I began to fall in love with coffee culture and wanted to get more involved. When I met the incredible team at Equator Coffee and got a true tutorial in all things coffee, I was in heaven!  The more I learned about coffee, the more I loved it; everything from sourcing and processing methods to the roasting and brewing techniques and how each person’s palate and coffee preference is unique.  My partnership with Equator to develop the Tayler Wiles Blend  is so much more than just a wake-up call; it is a daily appreciation of art, facilitating conversation and connections and providing a unique outlet for creativity.

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Central American Coffees Arrive

While new crop arrivals have been trickling in over the last few months, in the last few weeks the flood gates have opened for a broad range of micro lots from some of Equator’s favorite origin countries. In the next couple of months we will be receiving, evaluating and launching new Central American coffees at a rapid rate. Longtime customers will surely recognize some of the farm names we feature annually. It is an exciting time for roasters and consumers alike as we all have the opportunity to explore the depth of flavor this relatively compact growing region has to offer.

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Equator Coffees Cafe @ 222 2nd St. in San Francisco- Opening Tuesday July 19th!

We are ecstatic to announce that this coming Tuesday July 19th Equator will be opening our second San Francisco café at 222 2nd St in San Francisco.. We can’t wait to share a cup of coffee with the community around us.  Like a snowflake, no two Equator cafes are the same.  It’s a space that invites the community in and entices you to get a cup of Equator coffee and take a short (or long) break during the work week.   

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The Sumatran Tiger Trust

Equator is committed to the Sumatran Tiger Conservation Program and one of the last remaining populations of wild tigers anywhere in the world. Each year we provide funds that will allow the Tiger Trust to pay one years’ salary for two trained rangers, including uniforms and gear. If you have enjoyed our namesake Equator Blend over the last few years, you have you have helped in a small way to protect the limited remaining habitat of the Sumatran Tiger.

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Equator Coffees Named National Small Business of the Year 2016

We are extremely honored that our cofounders, Helen Russell and Brooke McDonnell, have been named the 2016 Small Business Persons of the Year! Maria Contreras-Sweet, US Administrator of the US Small Business Administration recognized Helen & Brooke at the National Small Business Week ceremony & reception held on May 2nd in Washington D.C. Not only were we selected to win this prestigious aware, but we are also so proud to be the first LGBT-Owned company to do so.

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