Press Release

Association for Corporate Growth Presents Equator Coffees and Teas With 2011 Growth Award


Yearly Award Recognizes One Northern California Company for Outstanding
Growth, Leadership, and Effectiveness

San Rafael, CA 09-Nov-2011

San Rafael, CA (November 8, 2011) — Equator Coffees and Teas, a respected women owned green business, is pleased to be the recipient of the 2011 Growth Award presented by the Association for Corporate Growth (ACG). Each year, the San Francisco chapter of ACG, a business organization for mid-size companies with chapters all over the world, chooses one mid-size company that exemplifies superior growth and overall performance to honor with the Growth Award.

The winner is selected from among a group of peer-nominated companies by committee, based on excellence in the following areas: three consecutive years of growth in revenues and/or profit; clear and well-defined market and product positioning; effective, focused organizational structure; well-trained, highly motivated employees; strong communications; and dynamic leadership. The award will be announced on November 9 during a luncheon at the City Club in San Francisco.

"The Growth Awards Committee is excited to recognize Equator Coffees & Teas,” said Melissa Griffiths, Chair, ACG Growth Awards Committee, “We had over 20 companies nominated but Equator really stood out in terms of their commitment to their product. We were impressed with the company’s vision for delivering excellence while remaining true to the values of responsibility and sustainable choices. Equator has shown impressive growth since inception and is a worthy winner of the award."

During the luncheon, co-founder and CEO Helen Russell will present a short video showing how Equator has built its business slowly by developing relationships with coffee farmers, focusing on small batch, high quality roasting, and nurturing its customer base of quality conscious chefs and café owners. Following the video, Helen will talk about some of Equator’s exciting new projects and share her vision for the company’s future.

“I am honored to have been selected for the ACG award,” said Russell. “We have always focused on growth, but never at the expense of quality and customer service. Our mission has been to grow slowly, steadily, and sustainably so that we can be around for the long haul. Our customers depend on us to supply an exceptional morning cup, the farmers who grow our coffee rely on our business, and our 22 employees deserve stability.”

About Equator Coffees & Teas
San Rafael, CA-based Equator Coffees & Teas is a coffee roaster, tea purveyor and coffee farm owner offering distinctive micro-lot coffees and rare teas to fine restaurants, hotels, bakeries and retailers. Obsessive attention to green coffee sourcing, uncompromising roasting expertise and a 16-year commitment to sustainability create a remarkable experience in every cup. A women-owned green business, Equator works tirelessly to empower every link of the supply chain, from growers and their communities around the globe, to the natural environment, through to coffee-lovers who savor taste and integrity in their Organic, Fair Trade Certified coffees. Ahead of the curve on climate change, Equator is proud to be one of the first roasters in the nation to utilize the Loring Smart Roaster, which reduces carbon emissions by 80% without compromising artisan quality. Equator has won numerous awards including Roast Magazine’s Roaster of the Year (2010), the Inc. 5000 Fastest Growing Business (2009, 2010), National Association of Women Business Owners – Trail Blazer Award (2009), Women’s Initiative, Women Owned Business of The Year (2009), Small Business of the Year for the 6th District by state Assemblyman Jared Huffman (2009), San Francisco’s Top 100 Fastest Growing Woman Owned Businesses (9 years in a row) and the Specialty Coffee Association’s annual Roasters Choice Award (2009). Customers include the French Laundry, Bouchon Restaurants and Bakeries, Jardiniere, Citizen Cake, Tavern in Los Angeles, Bay Bread, La Boulange and Whole Foods.


Association for Corporate Growth