Recent News

July 2010

Equator's "Making a Difference" project to train women in mushroom spawn creation. This year, CoffeeTalk will be tracking every click-thru to projects' websites. The project that receives the most click-thrus will receive a $1000 cash donation from CoffeeTalk. You have until September 15, 2010, to help support Equator' s project by viewing our CoffeeTalk pages and clicking the URL at the top of the article on the left page.

View the Equator article in CoffeeTalk

Don't have Flash? View the PDF here.


Enjoy iced coffee using the Toddy Cold Brew System. Greg from Equator shows you how you can enjoy an amazing cup of coffee without ever having to heat up the water.

"(The Toddy) is the ultimate coffee maker."
-The Washington Post

Watch the video.



Equator Coffees & Teas will be the featured coffee bar retailer for the upcoming Napa Farms Market, scheduled to open in San Francisco International (SFO) Airport's renovated Terminal 2 in in March 2011.
Get the whole story from
SF Weekly »

Equator Coffees & Teas was mentioned in Boston magazine's Boston's Best 2010 as being the coffee behind South End Buttery — with "one of the tastiest cappuccinos in town."

South End Buttery took home this honor of "Boston's Best" 4 years in a row. Congratulations!

May 2010

Equator Coffee & Teas has been awarded the 6th Assembly District Award for Small Business of the Year.
Click here for full article.

April 2010

NBC Bay Area's @Work talks to us about what it takes to be a coffee roaster at Equator Coffees & Teas. Turns out, there are more perks than we can count!

Watch the video.

For more information about Equator please contact us at info@equatorcoffees.com.

Celebrate Earth Day with POV (Point of View) and Equator Coffee. You’re invited to host a potluck and screening party for the PBS broadcast of Oscar®-nominated documentary Food, Inc. on Wednesday, April 21, 2010 at 9 p.m. on PBS’ POV (Point of View). Go to POV to get ideas, party checklist and more. Then, tell us about your potluck for a chance to receive a free gift basket, including Equator Coffee!

Watch the trailer.



January 2010

Watch the video from BNET.com and see Equator’s "smart roaster" and sustainable practices in action.

Learn more about why Equator is using the Loring Smart Roast seen in this video.Go to the Loring SmartRoast company website »

Arabian Mocha Java scores an outstanding 92 in a recent cupping by Coffee Review.
Click here for full review.

November 2009

Equator Wins
Roaster of the Year!

Equator was named America’s 2010 Roaster of the Year in Roast Magazine’s highly competitive challenge, triumphing over 40 of the country’s best coffee roasters for our special blend of quality, sustainability, and business innovation. Get the rest of the story.

October 2009

Women Owned Business
of The Year

Helen Russell & Brooke McDonnell, are celebrated by Women’s Initiative, as women business leaders, throughout the Bay Area, who are making a real difference in their communities.

September 2009

Top 100 Businesses
Equator Coffees & Teas® named among top 100 women-owned businesses in the Bay Area by the San Francisco Business Times for the sixth consecutive year. Read more

August 2009

San Francisco Chronicle
food writer Tara Duggan reports Equator goes above and beyond with Chido’s Blend to support African girls at risk and with their new ability for fans to buy coffee directly on Facebook.

MetroSantaCruz.com
reports Chido’s Blend is ‘The Kindest Cup’ having been inspired by Chido Govera. “Equator Estate Coffee and Teas is in a league of its on in terms of social consciousness.” Click for full story

July 2009

South End Buttery wins Best of Award
South End Buttery, long time customer of Equator Estate Coffees & Teas is named winner of Boston’s Best Coffee Shop by The Improper Bostonian. Click Here for PDF

Inside Bay Area
Oakland Tribune’s Inside Bay Area recommends Chido’s Blend to their readers to support Chido’s work with girls at risk in Africa. Click here for article.

May 2009

Exclusive KGO -
ABC 7 News Report

Equator Coffees is taking the concept of sustainability to a whole new level - from promoting environmentally sustainable practices, to supporting the cause of Chido Govero in Zimbabwe.

Equator wins NAWBO Trailblazer Award
Read why the National Association of Women Business Owners recognized Helen Russell for her 14 years as a successful business woman and role model. Watch as she shares her story.

Los Angeles Times
LA Times joined ‘boutique coffee titan’ Equator Estate Coffees & Teas at Esmeralda Geisha cupping. Read the article. Want to know what a cupping looks like? Click here for ‘The Art of Cupping’ slide show.

Marin Independent Journal
Brooke & Helen discuss their new Panamanian farm: Finca Sofia
Click here for article.

April 2009

Roasters Choice Winner
Ethiopia Misty Valley - Wins 1st place in the 2009 Specialty Coffee Association of America blind-tasting competition. Click here for article.

February 2009
January 2009

CBS 5 “Her Vision, Her Company” — August 2008
Helen and Brooke were featured on CBS 5 “Her Vision, Her Company” profiles of Bay Area women in business.
Read More

Inc. 5000 - August 2008
Equator ranks in Inc. Magazines fastest growing private comapnies in America. Read More
Bay Area Business Women — July 2008
Helen discusses how cultivating relationships is the most important aspect of building a successful business.
Read More

Grounds for Health — May 2008
Equator's generous financial support is making a real difference in the impact our programs will have on improving women's health, now and for years to come. - August Burns, Executive Director
Read More
Celebrity Chef Connection — April 2008
Listen to Co-Founder & Master Roaster Brooke McDonnell discuss ‘Making the Perfect Cup of Coffee’ during her interview for the ‘I Love Coffee’ Series on Celebrity Chef Connection—a Las Vegas audio/visual variety show for foodies on the internet.
Listen Now
Celebrity Chef Connection — March 2008
Listen to Co-Founder & CEO Helen Russell and Director of Sales, Maria Cleaveland talk about Equator Estate Coffees & Teas’ how the company was founded and their approach to high touch customer service during their interview for the ‘I Love Coffee’ Series on Celebrity Chef Connection
Listen Now
New Year’s Resolutions - December 2007
Helen sheds some light on setting goals for 2008 in the San Francisco Chronicle Newspaper.
Read More
Entrepreneur Profile — December 2007
Helen shares her entrepreneurial experiences with San Francisco Business Times
Read More
Top 100 Business — September 2007
Equator Coffees & Tea® named among top 100 women-owned businesses in the Bay Area by the San Francisco Business Times for the fourth consecutive year.
Read More
Justice, Religion and Conflict Resolution—World Forum 2007

We arranged for Rwandan Genocide survivor Alice Musabende (third from left) to travel to San Francisco and speak at the World Forum 2007, a groundbreaking program examining global justice, religion and conflict resolution. Other speakers at the Forum included former Secretary of State Madeleine Albright, United Nations Special Advisor to the Secretary General Juan Mendez and Nobel Peace Prize Laureate Elie Wiesel.
Read More

Discover more in the News Archives.

Recent Review

Hi Brooke, I just wanted to let you know how wonderful your Jaguar Espresso beans are! With my Gaggia Classic, I've consistently pulled wonderfully rich tasting espresso with fantastic golden brown crema. Thanks a ton! You've surpassed Illy by a long shot, and in an environmentally friendly way too. Keep up the fantastic work!
Thanks, Chris (San Francisco, CA)
Helen and Brook are completely passionate about coffee, where it comes from and how to best brew and serve it. I am in love with our Citizen Cake blend and learned so much more about coffee when we all worked together on it. The barista service on our espresso and coffee equipment is unbeatable for consistent coffee beverages. Thanks Equator!
Elizabeth Falkner, Chef-owner Citizen Cake
Discover more in Reviews & Accolades.