Digital Marketing Manager

POSITION: Digital Marketing Manager

CLASSIFICATION: Exempt

REPORTS TO: Head of Marketing

POSITION SUMMARY

Equator Coffees is looking for a people-centered, problem solving digital marketing manager to join our team. This role is integral to the growth of Equator - handling the ongoing development, coordination, and day-to-day execution of our digital efforts. This high impact role is a great fit for an engaged, independent, and adaptable person - someone who gets excited about driving e-commerce acquisition, conversion, and retention, constantly iterating and optimizing everything from web banners to email flows. You are a quick learner who can identify opportunities and use data to proactively guide best practice.

Your day-to-day:

  • Backed by data driven decision-making, the DMM should be able to translate brand messaging and ideas to create a seamless customer experience on our digital platforms. 
  • Enhances customer experience and journey by optimizing website content and flow.
  • Collaborate with and manage agency partners (SEO) and consultants (Amazon) to drive growth.
  • Own all email marketing, developing tests, segmentation and lifecycle marketing.
  • Lead the content development and strategy for equatorcoffees.com; optimizing SEO and on-site traffic.
  • Develop powerful customer and campaign insights to help improve strategy, merchandising, messaging, and sales across equatorcoffees.com
  • Manage coffee subscription program, driving new member acquisition and retention.
  • Drive customer and prospect conversion onsite, tracking and optimizing customer journeys to increase customer conversion rates.
  • Identify gaps and build content that tells our brand story at all layers of the funnel from awareness to retention.
  • Customer loyalty/retention strategies and execution

We'd love to hear from you if you have:

  • Superb e-commerce management, email and SMS marketing experience, having worked with complex segmentation and multiple products.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Fascination with understanding the customer and how to segment and appeal to them.
  • A collaborative “figure it out” mindset with experience in small, nimble marketing teams.
  • Excellent organization skills, ability to prioritize multiple tasks, exceptional attention to detail.
  • Demonstrated ability to manage multiple projects through strong prioritization and planning, while ensuring stakeholder participation and alignment.
  • Committed to developing a socially responsible brand and businesses.
  • Love great quality coffee!

REQUIRED SKILLS, KNOWLEDGE & ABILITIES

  • 3-5 years proven working experience in DTC/e-commerce management & email/SMS marketing.
  • Experience with premium brands and/or CPG preferred.
  • Deep knowledge of email best practices, legal requirements, and tools, ideally Klaviyo.
  • Deep knowledge of Shopify
  • Experience with Amazon, subscription tools (such as Ordergroove) and tools across digital marketing channels (e.g. AdWords).
  • Experience tracking and analyzing relevant KPIs utilizing tools such as Google Analytics, Glew, Shopify Analytics, etc.
  • Experience working with in-house creative, agency partners, and 3rd party web development teams.
  • Comfortable working in a fast paced environment where entrepreneurship and initiative are encouraged; able to oscillate between strategic and tactical work (i.e. develop a plan, execute the plan).
  • Detail-oriented with a high level of accuracy
  • Trustworthy with integrity demonstrated at the highest level
  • Bachelor’s Degree required.
  • Bonus if you are…
    • Proficient in HTML, Figma
    • Advanced in digital advertising (facebook, instagram, display)

COMPENSATION

  • Hybrid working environment
  • Competitive salary
  • 100% Employer Covered Premium Medical Insurance
  • Group Dental & Vision Insurance Plans Available
  • Employer Covered Life Insurance Premium
  • Flexible Spending Account (FSA) - Healthcare and Dependent Day Care
  • Employee Assistance Program (EAP) - Physical and Mental Health, Financial and Legal Coaching Available at no cost to the employee
  • Paid Time Off and Parental Leave
  • 7 paid holidays per year (including MLK Day)
  • 1 paid volunteer day per year
  • Paid time for voting on election day and for reflection on Juneteenth
  • 401K - Employee eligible after 1 year of employment
  • Free coffee

ABOUT EQUATOR

Equator Coffees is an impact-driven, award-winning coffee roaster, mission-led retail operator, and thoughtful coffee farm owner headquartered in Marin County, CA. Founded in 1995 by Brooke McDonnell and Helen Russell, Equator's strong commitment to a sustainable, transparent approach spans more than two decades. In 2011, Equator formalized its commitment to sustainability by becoming a certified B Corporation, making it the first California coffee roaster to do so. In 2016, we were voted National Small Business of the Year and one of San Francisco Business Times Top 100 Women-Owned Business for the past 12 years. Today, Equator operates nine retail cafes in the San Francisco Bay Area, one retail cafe in Los Angeles, and has an expanding national wholesale business.

OUR PHILOSOPHY

Equator was named after the region where coffee grows, but has come to mean so much more than that. It’s the path around the planet that connects us all. As we tread that path from bean to sip, we try to make everything we touch better. Because we believe drinking good coffee leads to good things.

APPLY

Email cover letter and resume to: eqcareers@equatorcoffees.com