Equator Journal

The Road to B-Corp Certification

The Road to B-Corp Certification

Prior to starting Equator Coffees in 1995, Brooke and I ran two coffee carts in the Bay Area. Business was good, but as we grew, so did our desire to...

The Origin of Coffee

The Origin of Coffee

Why does origin matter when it comes to great coffee? The easy answer is flavor but we would be remiss to overlook the craftspeople and communities around the world that...

Proof Lab, Our First Baby

Proof Lab, Our First Baby

My weekends don’t feel complete without a trip to our cafes. I hop on my bike and take the long way between our Marin stores. At each location, I stop...

Coffee Processing Explained

Coffee Processing Explained

We’ve written previously on the meaning of “coffee origin” and it’s instrumental role in shaping coffee flavor. That term is often associated with the country and locale where a given...

Equator Radio | Vol. 1

Equator Radio | Vol. 1

The year is coming to a close and we wanted to share our favorite jams that helped get us through all the good times, bad times, and running low on...

How to Buy Coffee

How to Buy Coffee

I’ve worked in coffee for my entire adult life yet I still agonize over picking coffees to buy. Purchasing from a cafe is easy: I tell the barista what I’ve...

Roast Levels Explained

Roast Levels Explained

Coffee roasting is a form of tribute. We’ll be the first to shower praise upon our coffee production partners, the lands that yield their harvests, and the communities that have...