Brewing the perfect cup

Brewing the perfect cup

for best results, always start with fresh coffee, and filtered water.


For optimum freshness purchase the amount of coffee you will consume within one week and store in airtight (nonporous) container away from heat sources.

While using a scale to measure coffee and water in grams is best practice for brewing great coffee, if a scale is not available, a general rule of thumb is to use 2 tablespoons of ground coffee for every 6 ounces of water.

Always start with fresh, filtered water. Unfiltered water will yield off-flavors, while both over-boiled and reheated water will produce flat tasting coffee.

Brew recipes — not roast style — determine the strength of a cup of coffee. Adjusting the coffee amount up or down will increase or decrease strength, respectively.

The following recipes use coffee to water ratios we believe make an excellent cup. While we think you'll enjoy these recipes too, coffee is a subjective experience; experiment with recipes to find what works best for your tastes.