The B'Cause Blend Artist Series

GEORGE McCALMAN

This bold and optimistic graphic that proudly shouts “GIVING FEELS GOOD” was created by George McCalman and captures the essence of what B’Cause Blend is all about - giving back to communities and causes we believe in and support.

We are proud to introduce our B’Cause Blend Artist Series — bringing together some of our favorite artists, brands, and organizations to create a positive impact on the world. We partnered with renowned artist and designer George McCalman to create an exclusive coffee bundle that includes a limited-edition 12oz MiiR tumbler, a letterpress print from our friends at Dependable Letterpress, and a 12oz. bag of our brand new B’Cause Blend coffee.

For every bundle sold, Equator and MiiR will be donating $10 to the Young Women’s Freedom Center — an organization which has been lifting the voices of young women and helping build collective power to transform their communities for over 25 years.

Pick up one of these limited bundles today and help support an important cause every time you pour a cup.

B'Cause was created in partnership with McCalman Co, Miir, Young Womens Freedom Center, and Dependable Letterpress

B'Cause Blend x George McCalman Set

For every George McCalman x B’Cause Blend bundle sold, Equator and MiiR will proudly donate $10 to the Young Women’s Freedom Center.

Each bundle contains a 12oz B'Cause Blend Coffee, Custom Box, 12oz MiiR tumbler, Letterpress Print, and all the good feelings of giving.

The B'Cause Blend Beneficiary

Young Women's Freedom Center

Women are born with power but only the privileged wield the tools to step into their own. We are the privileged few who broke through and found success in a male dominated industry. Looking at the next generation we see them making lasting changes, breaking down barriers rather than breaking through them.

The work that the Young Womens Freedom Center (YWFC) does to uplift young women speaks to the heart of what is possible; when women support each other we are able to change the world. YWFC believes these women, who face systemic inequities, can and should be future leaders and supports them in finding their paths. They are facing unjust systems head on and creating change. We cannot wait to see the future this generation creates.

B'Cause Artist Collaborator: GEORGE McCALMAN

We’ve been fans of George McCalman for years. He is an incredibly talented artist who’s raw, authentic story-telling is the perfect partnership to launch our B’Cause Artist Series. George stands up for what he believes in and his passion and energy set the perfect tone for the project right from the start.

He has a unique ability to both embrace and rebel traditional modes of design, while simultaneously bringing a beautifully clean and articulate style to this campaign. George’s concept, to capture the feeling of giving, communicates the essence and joy of what it feels like to give.

Visit MCCALMAN.CO to learn more.