The B'Cause Blend Artist Series


We are proud to share our latest B’Cause Blend Artist Series collaboration, an initiative that brings together some of our favorite artists, brands, and organizations to create a positive impact on the world. We partnered with UK-based illustrator Lucy Kirk to create an exclusive coffee bundle that supports LGBTQ+ youth around the globe. Each bundle includes a limited-edition MiiR Travel Tumbler, Recycled Cotton Tote Bag, Sticker Sheet, and a 12oz. bag of our B’Cause Blend coffee.

For every bundle sold, we’ll donate $10 to one of our favorite LGBTQ+ advocacy organizations: The It Gets Better Project. Their work inspiring LGBTQ+ youth to realize and fearlessly pursue their greatest potential inspired us too. Their mission to uplift, empower, and connect youth around the world through storytelling and community building is one we’re proud to support.

Score one of these limited bundles today and help support an important cause at the same time.

B'Cause Blend x Lucy Kirk Set

For every Lucy Kirk x B’Cause Blend bundle sold, Equator and MiiR will proudly donate $10 to the It Gets Better Project.

Each bundle contains a limited-edition 12oz MiiR Travel Tumbler, an oversized canvas tote bag, illustrated sticker sheet, and 12oz. bag of our favorite giveback coffee - B’Cause Blend.

B'Cause Blend Beneficiary


In 2010, Dan Savage and his partner, Terry Miller, uttered three words that would give rise to a global movement focused on empowerment of LGBTQ+ youth—It Gets Better. What began as a wildly successful social media campaign to provide hope and encouragement to young LGBTQ+ people has evolved into a major, multimedia platform capable of reaching millions of young people every year.

The It Gets Better Project builds community both internationally and locally by (a) cultivating a growing network of global affiliates that have embraced the It Gets Better Project’s mission to support LGBTQ+ youth in their home countries, (b) engaging with young LGBTQ+ people both on and offline, and (c) connecting them to local community service providers that can provide on-the-ground assistance.

B'Cause Artist Collaborator: LUCY KIRK

We’re huge fans of Lucy Kirk. She is a talented illustrator and ceramicist from Bristol, UK whose whimsically colorful and optimistic illustrations can’t help but bring a smile to your face. As we dove deeper into Lucy’s work, we began to see the complexity and diversity of her medium. Lucy was able to bring out a playful and fresh edge to our second B’cause Artist Series campaign.

Lucy’s interpretation of our iconic 26-year old bengal tiger icon has ushered in a new era of how we view our brand icon. Not only is our tiger a representation of rarity, grace and power, but now she is an ally, a supporter, an uplifter. And now, fierce as ever.

Visit LUCY-KIRK.CO.UK to learn more.