We’ve been working directly with farmers in coffee growing regions for 17 years and we were one of the first roasters in the country to back the Fair Trade Certified label to ensure farmers a better standard of living. We were also among first roasters to prioritize the environment by installing a Loring Smart Roaster which has relatively lower emissions and energy use. And we are the first (that we know of) to build eco-friendly worker housing—complete with clean burning cook stoves—on Finca Sophia, a coffee farm in Panama that Brooke and Helen own with Willem Boot and David Pohl. Now we join a few other roasters across the country, such as Sustainable Harvest and Grounds for Change, in becoming a Certified B Corporation, the first roaster in the San Francisco Bay Area to do so.
We’ve always taken a holistic approach to our business by considering the impact of our decisions—not just the bottom line—but on our employees, suppliers, community, farmers, and the environment. B Corporation Certification is a third-party certification for companies like us that want to use the power of business to solve social and environmental problems. B Corporations (or Benefit Corporations) are a new form of corporation now becoming legally recognized in a growing number of states, including California.
Unlike traditional companies, Certified B Corporations are required to consider the impact of their decisions on all of the stakeholders connected to their business, as well as the environment. The certification process required us to answer a series of questions that demonstrate transparency and accountability in our financial records and supply chain, as well as consideration of workers, the community, and the environment in our decision making. It was a valuable process that pushed us to articulate policies around issues we previously hadn’t, such as employee volunteerism. We now have metrics to establish performance improvement benchmarks in diverse areas of our business like energy use and minority hiring.
With public awareness growing about the impact of businesses on the collective welfare of our communities and environment—for both good and ill—we are so proud to join a forward-thinking group of companies from over 50 industries, representing $2 billion in collective revenues, that have opted to become Certified B Corps. We are the wave of the future.