Honduras Finca Las Vegas Natural

The Madrid family has been producing exceptional coffee for three generations in the picturesque Santa Bárbara department of western Honduras, on the mountain slopes above Lake Yojoa. This region is renowned for growing some of the country's finest coffees, consistently earning top honors in Honduras’s annual Cup of Excellence. This particular lot was produced by Franklin Madrid, who won the prestigious competition in 2008. Franklin owns and manages several farms, including Finca Las Vegas, where this coffee was grown.

This coffee is the result of a collaboration with Beneficio San Vicente, a coffee mill founded by the Paz family in the town of Peña Blanca, where many top-performing coffees are expertly processed. Benjamin, Arturo, and David Paz play a vital role in the region—not only by helping farmers export their coffee, but also by providing technical support and access to financing. One of their most valuable services is helping growers assess the quality potential of their coffee. This guidance allows farmers to make informed decisions about whether it's worth investing limited resources to target the specialty coffee market.

We treasure our relationships in the global coffee community and invest in projects at origin to support our partners in their commitment to environmental sustainability and social welfare. We also invest in reducing our day-to-day impact, through initiatives like energy-efficient Loring Smart Roasters to reduce carbon emissions per batch by 80%.

As a certified B Corporation, we are a leader in sustainable practices that impact people and the planet. This third-party certification requires us to demonstrate transparency and accountability throughout our supply chain and quantify the impact our business creates for our employees, the community, and the environment. We are proud to be part of this community working together toward one unifying goal: using business as a force for good.