Equator Blend Instant Coffee

This crowd-pleasing blend is rich and smooth, featuring a deep-toned Lintong coffee sourced from small garden farms in the Lake Toba region of Sumatra. Processed using the wet-hull method, this coffee possesses a distinctive flavor profile of sweet grapefruit and aromatic wood that are the foundation of Equator Blend.

To enhance the acidity, we incorporate a fully washed coffee from Kenya that brightens the blend and brings out the flavors of its other components. Kenya has one of the most sophisticated systems for compensating high-quality lots. Registered buyers taste samples weekly and compete in auctions where the best coffees are rewarded. Due to the small size of auction lots, our partners purchase multiple lots of similar quality and use a thorough grading process to achieve the consistency needed for the blend.

We then added a coffee produced by a collective of women farmers from Colombia’s Huila region. All are members of the Asociación de Mujeres Cafeteras del Occidente del Huila, and part of the Las Rosas Women’s Coffee Project — a multi-organizational initiative that supports farmers through economic opportunity, social empowerment, and a focus on coffee quality.

The finishing touch of Equator Blend is a fully washed Pacamara coffee from the town of Apaneca in El Salvador. Pacamara is a cultivar that is a cross between the Typica derived Maragogype variety, which produces very large beans, and Pacas, a compact-growing selection of the heirloom variety Bourbon. Together, they produce plants that are small in stature, but produce enormous beans known for their excellent cup quality. This particular lot is no exception—its delicate sweetness and refined flavor profile round out the blend, enhancing its creamy mouthfeel and overall balance.

We treasure our relationships in the global coffee community and invest in projects at origin to support our partners in their commitment to environmental sustainability and social welfare. We also invest in reducing our day-to-day impact, through initiatives like energy-efficient Loring Smart Roasters to reduce carbon emissions per batch by 80%.

As a certified B Corporation, we are a leader in sustainable practices that impact people and the planet. This third-party certification requires us to demonstrate transparency and accountability throughout our supply chain and quantify the impact our business creates for our employees, the community, and the environment. We are proud to be part of this community working together toward one unifying goal: using business as a force for good.