Ethiopia Wushwush

A hit on our summer menu as single origin espresso, our roasting team is now re-approaching this coffee with an ideal light roast for pour over, yielding a clean and complex cup with notes of dried apricot and warm baking spices.

This washed-process coffee was produced by smallholder farmers in the town of Wushwush, located in Ethiopia's Kafa region: widely recognized as the birthplace of coffee.

Size

cecom-special

12oz

save 15% per oz

2lb

Flavor Profile

Origin
Wushwush, Ginbo, Kafa, Ethiopia
Tasting Notes
A clean, complex cup with notes of dried apricot, white tea, and warm baking spices.
Roast Level

Light Med Lt Med Med Dark Dark

Origin Story

Bogale Weldegeorgis

This coffee is grown by smallholder farmers in the town of Wushwush, located in Ethiopia’s Kafa region—widely recognized as the birthplace of coffee. According to legend, it was here that Kaldi, a goat herder, first discovered coffee’s energizing effects. Today, the region’s rich soil, high elevation, and favorable climate continue to produce some of the world’s most distinctive and coveted coffees.

Once harvested, local producers deliver their ripe coffee cherries to a centrally located washing station managed by Bogale Weldegeorgis. In addition to overseeing operations at the wet-mill, Bogale also operates a nearby drying station and dry mill, giving him full control over the post-harvest process. This level of oversight helps ensure consistency, quality, and a clear expression of the region’s unique character in every cup.

Altitude

6,140 feet

Variety

74/100, 74/112, Buno Wush Wush

Processing

Washed

Why We Love This Coffee

The heritage of Arabica coffee cultivated on farms around the world, traces back its origins to a small number of trees native to the highlands of Ethiopia. This East African country is not only the birthplace of Arabica but also home to a vast array of indigenous, or landrace, varieties that thrive in its diverse landscapes. As a result, Arabica trees grown outside Ethiopia typically show far less genetic diversity than their Ethiopian counterparts. This genetic richness is a key reason Ethiopian coffees are so highly prized—renowned globally for their exceptional quality, depth of flavor, and remarkable complexity.

Sustainably Sourced

Good Coffee, Better Planet

We treasure our relationships in the global coffee community and invest in projects at origin to support our partners in their commitment to environmental sustainability and social welfare. We also invest in reducing our day-to-day impact, through initiatives like energy-efficient Loring Smart Roasters to reduce carbon emissions per batch by 80%.

As a certified B Corporation, we are a leader in sustainable practices that impact people and the planet. This third-party certification requires us to demonstrate transparency and accountability throughout our supply chain and quantify the impact our business creates for our employees, the community, and the environment. We are proud to be part of this community working together toward one unifying goal: using business as a force for good.

Ethiopia Wushwush

Flavor Profile

Origin

Tasting Notes