Equator Has A New Look

Over the past year Equator has embarked on an exciting journey to transform and refresh the look and feel of our logo, website and packaging. After many years, our faithful tiger mascot has been liberated from the confines of our logo and now can be found roaming freely. By now you’ve probably noticed new colors and other design changes to our website. Although the look is different, the mechanics of the site should be familiar, which will make ordering coffee as straightforward as before.

If you haven’t seen our new packaging yet, soon we will begin shipping coffee in newly designed bags. Our appreciation for great design is reflected in our new look; the bold new colors and modern type treatments set just the right tone for our fantastic single-origin offerings and signature blends. We feel our coffee (and our roaming tiger) both look great all decked out in their vibrant red finery and we hope you agree.

In addition to refreshing our appearance, we’ve changed the size of our retail packaging. The most important difference is that we are now offering a 12-oz package in place of the one-pound bag. We’ve made this change to the size of our bags mainly because smaller quantities of coffee in the bag make for fresher, better tasting coffee in the cup. We hope that everyone will like this change and expect that the smaller bags size will be an enticement to explore the depth and variety of coffees we feature throughout the year. For customers who prefer larger quantities of coffee, we have added a new 2-pound package to our line-up. We have also recently evaluated our pricing and have adjusted the price on some of our coffees to better reflect our costs. We will continue to offer free ground shipping for all orders over $35.00.

It is a privilege to source and roast the highest quality, best tasting coffees for our customers. We hope you love our new look as much as we do!