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Zoom Sense of Urgency Blend | Thomas Keller Sense of Urgency | Thomas Keller Coffee | The French Laundry Coffee Blend | 12oz Bag of Whole Bean Coffee | Equator Coffees
Zoom Sense of Urgency Blend | Thomas Keller Sense of Urgency | Thomas Keller Coffee | The French Laundry Coffee Blend | Tastes like fresh tobacco, semi-sweet chocolate, dates | Equator Coffees
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Sense of Urgency Blend

We are honored to share this limited-time blend crafted in partnership with Chef Thomas Keller to celebrate the 30th Anniversary of The French Laundry, his world-renowned flagship restaurant in Yountville, CA.

$1 from each bag of Sense of Urgency Blend sold will go to OLE Health, which has been providing high-quality health care in and around Napa since 1972, focusing on serving the most vulnerable communities in Napa and Solano Counties.

See also The French Laundry Blend, our beloved year-round coffee offering with Chef Thomas Keller.

 

Flavor Profile

  • Origin

    Sumatra, Colombia, Kenya

  • Tasting Notes

    Smooth and balanced with flavors of fresh tobacco leaf, semi-sweet chocolate, and dates.

  • Roast Level

    Light Med Lt Med Med Dark Dark

Origin Story

Koperasi Ketiara (Sumatra)
Las Rosas Women’s Group (Colombia)
Multiple producers (Kenya)

Celebrating the 30th anniversary of Chef Thomas Keller’s legendary restaurant The French Laundry, Sense of Urgency Blend highlights a delightfully fragrant coffee from Sumatra. Produced by members of the Ketiara Cooperative, this coffee contributes notes of fresh tobacco leaf, a nod to the restaurant’s spirits program and unique cigar collection, which was developed to extend the guest experience at the end of the meal. Affectionately known as Queen Ketiara, this coffee is grown by women members of the co-op in Sumatra’s Aceh Province.

Next a vibrant and citrusy coffee from Kenya was added to accentuate flavors of the Sumatra component, and contribute a subtle hint of fruit-toned acidity. A syrupy sweet coffee from Colombia adds chocolatey smoothness, balancing out the blend’s more aromatically assertive coffees. Together these coffees, along with a medium-dark roast degree, create a well-balanced blend that celebrates 30 years of memories at one of the best restaurants in the world.

Altitude
Altitude

4,000 - 6,550 feet

Variety
Variety

Various

Processing
Processing

Wet-Hulled, Washed

Why We Love This Coffee

French Laundry is Chef Thomas Keller’s world-renowned flagship restaurant. The menu, which changes daily, commits itself to serving classic French cuisine with the finest quality ingredients, along with a similarly intense focus on impeccable guest service. Among other accolades, The French Laundry has been awarded the Michelin Guide’s highest rating of three stars.

Why Sense of Urgency?
“I ask my team to come to work with this sense each day, and it goes beyond just making sure we are prepared and ready to serve. It’s about speed, but it also means investing in what we do with a sense of importance.” – Chef Thomas Keller

  • Sustainably Sourced
    Sustainably Sourced

Good Coffee, Better Planet

One dollar from each bag of Sense of Urgency Blend sold will go to OLE Health, which has been providing high-quality health care in and around Napa since 1972. Focusing on serving the most vulnerable communities in Napa and Solano Counties, OLE Health has grown into a network of seven health centers that offer comprehensive and collaborative medical, dental, behavioral health, nutrition, and optometry services. Providing high-quality care to all, OLE Health treats everyone, regardless of their ability to pay.

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