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Zoom Ethiopia Wushwush Single Origin Espresso
Zoom Ethiopia Wushwush Single Origin Espresso
Zoom Ethiopia Wushwush Single Origin Espresso
Zoom Ethiopia Wushwush Single Origin Espresso
Zoom Ethiopia Wushwush Single Origin Espresso

Ethiopia Wushwush Single Origin Espresso

Truly flourishing in espresso form, this velvety single origin coffee comes from smallholder farmers in the town of Wushwush, located in Ethiopia’s Kafa region—widely recognized as the birthplace of coffee.

By lengthening the post–first crack development time, our Head Roaster Michelle is able to enhance this coffee's juiciness, resulting in a sweet, full-bodied shot of espresso

Size
cecom-special
save 15% per oz
save 20% per oz
 

Flavor Profile

  • Origin

    Wushwush, Ginbo, Kafa, Ethiopia

  • Tasting Notes

    Velvety, vibrant, and spicy with flavors of lime sherbet, raspberry, cardamom, and tea rose.

  • Roast Level

    Light Med Lt Med Med Dark Dark

Origin Story

Bogale Weldegeorgis

This coffee is grown by smallholder farmers in the town of Wushwush, located in Ethiopia’s Kafa region—widely recognized as the birthplace of coffee. According to legend, it was here that Kaldi, a goat herder, first discovered coffee’s energizing effects. Today, the region’s rich soil, high elevation, and favorable climate continue to produce some of the world’s most distinctive and coveted coffees.

Once harvested, local producers deliver their ripe coffee cherries to a centrally located washing station managed by Bogale Weldegeorgis. In addition to overseeing operations at the wet-mill, Bogale also operates a nearby drying station and dry mill, giving him full control over the post-harvest process. This level of oversight helps ensure consistency, quality, and a clear expression of the region’s unique character in every cup.

Altitude
Altitude

6,140 feet

Variety
Variety

74/100, 74/112, Buno Wush Wush

Processing
Processing

Washed

Why We Love This Coffee

The heritage of Arabica coffee cultivated on farms around the world, traces back its origins to a small number of trees native to the highlands of Ethiopia. This East African country is not only the birthplace of Arabica but also home to a vast array of indigenous, or landrace, varieties that thrive in its diverse landscapes. As a result, Arabica trees grown outside Ethiopia typically show far less genetic diversity than their Ethiopian counterparts. This genetic richness is a key reason Ethiopian coffees are so highly prized—renowned globally for their exceptional quality, depth of flavor, and remarkable complexity.

Michelle Fleming, Equator’s Head Roaster, developed the roast profile for this coffee, saying, “When we cupped the arrival sample of this coffee, it presented a dense array of citrus notes, complemented by hints of spice, floral tones, and light sugary sweetness. Drawing on previous experience with washed Ethiopian coffees, I extended the total roast time to soften the acidity, shifting the citrus character toward sweet dessert-like notes—reminiscent of lime sherbet.

She continued: “Lengthening the post–first crack development time helped enhance the coffee's juiciness, resulting in a sweet, full-bodied shot of espresso. By keeping the final roast temperature relatively low, I was able to preserve delicate spicy and floral aromatics—like cardamom and tea rose—even with the extended development.”

While there are many variables that contribute to dialing in espresso, here are the parameters that have been yielding the best results in our lab:

1:2.5 coffee to water ratio in 27 seconds

  • Sustainably Sourced
    Sustainably Sourced

Good Coffee, Better Planet

We treasure our relationships in the global coffee community and invest in projects at origin to support our partners in their commitment to environmental sustainability and social welfare. We also invest in reducing our day-to-day impact, through initiatives like energy-efficient Loring Smart Roasters to reduce carbon emissions per batch by 80%.

As a certified B Corporation, we are a leader in sustainable practices that impact people and the planet. This third-party certification requires us to demonstrate transparency and accountability throughout our supply chain and quantify the impact our business creates for our employees, the community, and the environment. We are proud to be part of this community working together toward one unifying goal: using business as a force for good.

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